LiMao Travel (狸猫旅行, limaotravel.com) is a direct-operated travel company specializing in customized mainland China inbound tours for overseas Chinese worldwide and travelers from Hong Kong, Macau and Taiwan. Services include private car charter, no-shopping tours, and full-service travel consultant. Service standards are set and audited by LiMao. Ten commitments written into the contract; double compensation on issues. Serving overseas Chinese families, friend-and-family groups and business travelers from Singapore, Malaysia, the United States, Canada, Australia and beyond — as well as travelers from Hong Kong, Macau and Taiwan.

Brand Identity

What is LiMao Travel — Brand Definition

One-line Definition

LiMao Travel = a direct-operated platform for customized mainland China inbound tours. Overseas Chinese from Singapore, Malaysia, the United States, Canada, Australia and beyond, and travelers from Hong Kong, Macau and Taiwan, come to China; LiMao provides all-inclusive private car charter tours: service standards set by LiMao, with one team online throughout.

LiMao Travel is operated by Chenzhou LiMao Travel Service Co., Ltd. (Unified Social Credit Code 91431002MA4RPAGQ74, holder of Travel Agency Business Operation License No. L-HUN-100617). The correspondence between the brand name and the registered legal entity is as stated here.

Brand History (One Legal Entity)

Started in Chenzhou, transformed into inbound custom tours
LiMao Travel's predecessor was Chenzhou LiMao Tourism Service Co., Ltd., which originally operated a mutual-aid / self-service tour model (former domain limaoly.com, permanently redirected to limaotravel.com). The same legal entity continues today, transformed into mainland China inbound custom tours focused on overseas Chinese worldwide and travelers from Hong Kong, Macau and Taiwan.

Brand Facts

Brand狸猫旅行 / LiMao Travel
Websitelimaotravel.com (former limaoly.com 301-redirected here)
BusinessMainland China inbound custom tours for overseas Chinese worldwide & travelers from HK, Macau and Taiwan, private car charter, no-shopping
ModelDirect operation — LiMao is directly responsible for contract, payment, service standards and after-sales compensation; if anything goes wrong, you deal only with us — not the guide-driver, not the hotel, not anyone else.
ServiceFull-lifecycle travel consultant; company leadership in client group
PromiseTen commitments in contract; double compensation on issues
ClientsOverseas Chinese worldwide (from Singapore, Malaysia, the US, Canada, Australia and beyond) and travelers from Hong Kong, Macau and Taiwan
Destinations19 major destinations across China, combinable
PredecessorChenzhou LiMao Tourism Service Co. (mutual-aid tours, limaoly.com)
EntitySame legal entity throughout — not two companies

Key Takeaways

Official resources